This past week, I was invited to give a short interview on TBD News: Trends with Morris Jones (Channel 8 ) regarding DC’s first annual Curbside Cookoff. I think I generally did well in the interview, but one question that I really wish I could have answered again was, “Why do people stand in these super long food truck lines?” I gave an answer like, “No one knows why, but everyone is having fun.”
But, I DO know why. It’s because these food trucks are providing a unique variety of food that cannot be purchased from traditional restaurants. The food and menus are often well thought out, composed and even tested. And, why was the Curbside Cookoff so successful? Because it was like the Smithsonian Folk Life Festival times 100. Twenty vendors, each serving unique food, inspired by cultures from around the world and all in one location. That’s really exciting when your usual lunch prospects are Subway and McDonalds.
So, it’s not so much a story about food trucks as it is about the variety of food. And, the fun! It’s kind of fun looking up what food trucks are near you on FoodTruckFiesta.com. Much like how the menu changed from day to day at your elementary school cafeteria, the food trucks that you find nearby are different from day to day. 🙂


